Sample Work & Case Studies

  • Illustration explaining the American slang 'sup' as a shortened, informal greeting, with two women smiling and waving, one saying 'Hey, how are you?' and the other responding 'Sup, I'm good!'

  • A collage of London landmarks including Big Ben, the Union Jack flag, a young woman smiling, and a photograph of London with Big Ben, the Thames River, and a blue sky.

  • Laptop on a table displaying a placeholder message 'Website Coming Soon' with soft launch media branding.

  • A promotional poster for taco Tuesdays featuring an image of three tacos with garnishes and a lime wedge, with text indicating the special price of $1.99 every Tuesday from 10:30 AM to 8:00 PM in United States, Michigan.

Case Study

Botanas El Paiza: 124K+ Organic Views in 5 Months

Soft Launch Media was hired on July 20th, 2025 to grow Botanas El Paiza’s digital presence. Through strategic content creation and consistent social media management, we delivered measurable growth — with zero ad spend.

Services Provided:

  • Content creation

  • Social media strategy

  • Video editing

  • Posting + management

  • Branding tone + visual direction

Botanas El Paiza is a local Mexican-food business looking to increase visibility, reach new customers, and build a stronger online presence.

About Botanas El Paiza

Before partnering with Soft Launch Media, Botanas El Paiza was looking to strengthen their online presence with more consistent content, clearer branding, and a strategy that could help them reach new customers. They wanted visuals and messaging that reflected the quality and personality of their business

The Opportunity for Growth

  • On-brand, consistent content

  • Eye-catching visuals

  • Clear, engaging messaging

  • Strategy to reach new customers

Soft Launch Media executed a structured content plan focused on:

  • Weekly short-form videos with trending formats

  • Brand-consistent colors, tone, and messaging

  • Improved lighting, visuals, and food presentation

  • Optimized posting times

  • Increasing watch-time and customer interest

  • Encouraging engagement through interactive content

Our Strategy

The Results

Results (July 20th – December 2025):

  • 124,374 organic views

  • 592% increase in watch time

  • 521% increase in 3-second views

  • 1,100+ total interactions

  • All achieved with $0 in paid ads

What This Means for the Business:

  • Stronger online visibility

  • More consistent customer engagement

  • Improved brand presentation

  • Higher foot traffic and customer awareness

  • A professional and modern social presence